Fragrance Bunny | SHOYEIDO | Designed and Made in Japan

Main Body: Approximately 130×70×87mm / Chalkboard: 90×135×5mm / Fragrance Pouch with Chalkboard, Packed in Paper Box(Package Outer Dimensions): 145mm×105mm×87mm

This is a fragrant pouch featuring the zodiac animal for the 5th year of the Reiwa era, the "Usagi" (rabbit). Adorned with an auspicious design in gold leaf on pure white fabric. A sophisticated and refreshing fragrance gently permeates the air.

The Usagi (rabbit) has long been regarded as a symbol of leaps and bounds due to its hopping nature. Its charming expression and red-and-white colors create a festive atmosphere for the New Year's gathering.

*Starting from this edition, we have renewed the design of the zodiac fragrance pouch box. 

About SHOYEIDO

Shoyeido is one of the oldest purveyors of traditional natural incense since 1705. It was founded by Moriyoshi Rokuzaemon Hata in the heart of Kyoto after he received his formal training and service at the Imperial Palace, where he learned the court’s ancient traditions. Their name derives from the three kanji characters: Sho (松) “pine” Ei (栄) “prosperity” Do(堂) “company”, with pine representing the highest quality of wood in Japan. True to this name, Shoyeido’s master blenders have been preserving the art of natural incense-making by hand blending the finest fragrant wood and raw materials with techniques passed down through twelve generations.